The Wild West of the internet
Social media offers opportunities to connect with your audience.
The surge in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, and Pinterest is just the beginning. Social media is rapidly evolving, becoming an ever-more essential tool for business. The statistics are clear: the impact and adoption of social media strategies continue to grow significantly.
Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your company is not around to answer, a competitor will be. In doing so, your competitor will quite likely take away the customer at hand, along with anyone else listening.
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